Pramiti Goenka, founder at Athvlya, is a trained jeweller and a certified gemologist from the renowned Gemological Institue of America (GIA), NY.

The allure of gemstones pulled her in since her childhood days. Growing up, Pramiti attended jewellery trade fairs and shows with her family.

Being the 5th generation from a family that has its roots in Jaipur’s emerald manufacturing industry and colour stones Pramiti has participated in various shows around the world - AGTA Las Vegas, JCK New York, Vicenza Oro, Baselworld and HongKong.

Two years ago, Pramiti decided to start her own label - ‘Athvlya’